Margaret Meads Contributions to America

Margaret Meads Contributions to America Free Online Research Papers Anthropologist, Margaret Mead, extended social mindfulness in American culture. Her culturally diverse examinations gave a more noteworthy global comprehension of human complexities in age and sexual orientation. She set an model for ladies and changed the beliefs of conventional Western culture. Mead headed out toward the South Seas to consider puberty, essentially female, in the crude culture. The objective was to find climate or not enthusiastic disturbance in pre-adulthood was brought about by intrinsic qualities, or experiential impacts. Logically demonstrating relationships and contrasts would assist better with understanding human conduct. Starting her excursion, she wandered off to Samoa. To turn out to be increasingly associated with the logical procedure, she made another arrangement of social event data, which comprised of her taking an interest in the gathering as a Somoan juvenile. She ate local dinners, wearing their attire, rested on slim cushions in cottages, got educated regarding and communicated in their language, acted with their habits, and took an interest in their traditions as an immature young lady in that society would have. By doing this, she turned into the main individual to know a crude culture personally. She found that Somoan puberty was a period of solace, which was strikingly inverse contrasted with that of the young people in American social orders. The crude culture brought up their youngsters as an aggregate more distant family, which in result, decreased the worries of individual any desires for guardians, diminished connection issues, and widened the accessibility of fondness. The creating youths likewise had no disgrace in their sexual lives; they were picking up understanding, not searching for adoration. Then again, the United States chiefly comprised of family units. In examination, these little families created more tensions and weights on youngsters. Additionally, Americans were disliked in the event that they had sexual relations preceding marriage. Her discoveries, from the mentalities of young people, extended her exploration. She expanded her investigation to sex and mien in grown-ups. Americans, during that time, ordered females as aloof and guys as forceful. To see whether these speculations of the genders were general or brought about by childhood, she made a trip to New Guinea to concentrate increasingly crude societies. Which, thusly, lead to the book she composed, â€Å"Sex and Temperament in Three Primitive Societies.† Beginning, she contemplated the mountain clan of Arapesh. Both of the genders were predominately, as indicated by western convention, ladylike. It was a culture whose attention was on development, that of harvests, and that of youngsters. The men chased as a group, cooperating to benefit the whole clan. Threatening vibe was unsuitable in their conventions and they advanced harmony in their general public. The main sex distinction they rehearsed was detaching lady during their menstrual cycles. From that point, she went over the waterway clan of Mundugumor, whose individuals were a finished total inverse of that of the Arapesh. Both genders of their general public were governed by the manly powers, which prohibited all delicate quality of character. Ladies were disgusting in their tendencies, rewarding their youngsters roughly, and their sweethearts savagely. Men had a few spouses and exchanged their little girls to different families trade for other ladies. This training caused contention among fathers and children, who might battle for the new lady of the hour. Their arrangement of making new ages was the reason for their savage personalities. Next, Mead found a clan, the Tchambuli, whose traditions were opposite contrasted with Americans. The guys in this culture were found for the most part in their homes designing for services. Females then again, united together to make nets to exchange for different products. The men were the homemakers and the ladies were the laborers. The wide decent variety that the Arapesh, Mundugumor, and Tchambuli societies displayed in perspectives, responded to the subject of nature versus support. These three towns demonstrated that their frameworks of society, or social conditionings, were the reasons for their dispositions, not their natural trademark. The hypothesis that manly and ladylike jobs were inborn and unchangeable, was negated. Subsequent to taking this data back to Western culture, a change was gotten under way and entryways were opened, for the two ladies, and men. Sexual orientation based jobs in America started to divert courses. Woman's rights grew with ladies who voiced their suppositions on their privileges to work and to impart obligations to men. Different issues, for example, kid care offices, anti-conception medication, and fetus removal were brought into thought. In actuality, men ended up starting to take on house hold tasks and kid care obligations. This created a mission for balance seeing someone. Marriage and living courses of action additionally made turn in heading. Before the information on difference in societies, people couples were just acknowledged in American culture. That advanced to gay people and lesbians, who started to date and live with each other, no longer covertly. Hetero darlings additionally began sharing homes, and having kids without getting hitched. Meads commitments to the United States opened new entryways of thought and methods of review contemporary society. Her examinations in crude territories around the globe gave understanding to the fields of brain research and human studies, and furthermore, carried answers for unanswered inquiries. She turned into a significant figure in women’s rights and was regarded for her differing perspectives on human progress all in all. Examination Papers on Margaret Mead's Contributions to AmericaInfluences of Socio-Economic Status of Married Males19 Century Society: A Deeply Divided EraEffects of Television Violence on ChildrenResearch Process Part OneThe Relationship Between Delinquency and Drug UseCanaanite Influence on the Early Israelite ReligionRelationship between Media Coverage and Social andPersonal Experience with Teen PregnancyAnalysis Of A Cosmetics AdvertisementCapital Punishment

Finance Essay Example | Topics and Well Written Essays - 3000 words - 2

Account - Essay Example Here the open door cost of capital is thought to be 12%. In this manner by embracing it as the rebate rate for all future incomes one can successfully acquire the NPV for them. This gives a couple of points of interest. In any case legitimate money related administration requires a sensible open door cost to be set against capital. Despite the fact that over a time of 5 years there can be impressive weight on loan costs, a consistent return of income would be guaranteed through legitimate income the board. After all the above income figures are thought to be consistent however, as a general rule they may differ. The choice to make the venture depends on the evident returns by method of future incomes and it doesn't consider the hazard factor included. For example the financial specialist has completely ignored DCF technique since he most likely believes those future comes back to be conclusive and convincing as for their qualities. The DCF computations and the NPV figure of the all out venture show that the choice is genuinely legitimate in light of the fact that the NPV is equivalent to  £ 123,928.60 which is an impressive incentive against plausible future inflationary weight, for example the open door cost of capital. The significance of limiting future incomes by utilizing these recipes relies upon different factors too. Limited incomes give a genuine image of things to come prospects. Since DCF is the thing that an individual is happy to pay at present so as to have what he hopes to have later on, it’s a procedure of communicating future income streams as far as today’s esteem. Presumably the most significant explanation for DCF is the way that expansion disintegrates the estimation of cash in times to come, for example future. Thusly it’s fundamental to compensate for the misfortune. That is the reason in each ensuing DCF duplicated by the quantity of years, a lower esteem comes up. The Internal Rate of Return (IRR) sets the current estimation of all future incomes of a venture equivalent to zero.

Learn About Chocolate Cravings and Alcohol Addiction

Learn About Chocolate Cravings and Alcohol Addiction Addiction Alcohol Use Withdrawal and Relapse Print Chocolate Cravings and Alcohol Addiction By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Medically reviewed by Updated on February 17, 2020 Getty Images More in Addiction Alcohol Use Withdrawal and Relapse Binge Drinking Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery For years people have claimed to be addicted to chocolate and now there is new scientific evidence that reveals some addictive qualities in the tasty treat. The same alkaloid compounds found in alcohol are also present in chocolate, researchers say. This could also explain why many people recovering from alcoholism use chocolate to curb their craving for alcohol, especially in early sobriety.   Researchers at the Spanish Council for Scientific Research in Madrid are the first to find that ordinary cocoa and chocolate bars contain a group of alkaloids known as tetrahydro-beta-carbolines, according to researcher Tomas Herraiz. In previous research, the same chemicals were linked to alcoholism, he said. The family of compounds, which are also known as neuroactive alkaloids, continues to be investigated for possible influences on mood and behavior. In an earlier study by Italian scientists, caffeine and magnesium are often suggested as potential contributors to the craving, Herraiz said. Now we can enlarge this list to include these compounds. Higher levels of the compounds seem to correlate with the amount of cocoa in a sample, he reported. The darker the chocolate, the more of the compounds it contains, the news release said. Women More Affected By Chocolate Cravings Women seem to be more prone to chocolate cravings than men. The American Diabetes Association report found that only 15% of males appear to crave chocolate, as much as 40 percent of women do and 75% of them claim that absolutely nothing other than chocolate can satisfy their appetite. Because chocolate cravings may be influenced by a deficiency in magnesium, this may be why some experience an increase in chocolate cravings during PMS (premenstrual syndrome). For most people, craving chocolate is in no way harmful, but if it rises to the level of binge eating it can be a real problem. Chocolate is the food most desired by women who binge eat, because of a brain chemical that gives them physical pleasure from the sweet indulgence, says University of Michigan nutritionist Adam Drewnowski. Drewnowskis research found that Naloxone, a drug used to reverse the effects of opioids, can reduce craving in binge eaters, but Naloxone is available only intravenously, which makes it impractical for chronic bingers. Drewnowski is searching for an easier-to-take drug. A Word From Verywell Like with any food or substance that has the potential to be addictive, its best to practice moderation. Eat just a little bit and seek out pure chocolate or dark chocolate with nuts or fresh fruit versus high-sugar fillings like caramel or nougat. Do your best to take back control of your chocolate craving. Grab a piece of fruit, distract yourself by going for a walk, or just wait it out until it passes.

Reduction Definition and Examples in Chemistry

Reduction involves a half-reaction in which a chemical species decreases its oxidation number, usually by gaining electrons. The other half of the reaction involves oxidation, in which electrons are lost. Together, reduction and oxidation form redox reactions (reduction-oxidation redox). Reduction may be considered the opposite process of oxidation. In some reactions, oxidation and reduction may be viewed in terms of oxygen transfer. Here, oxidation is the gain of oxygen, while reduction is the loss of oxygen. An old, less-common definition of oxidation and reduction examines the reaction in terms of protons or hydrogen. Here, oxidation is ​the loss of hydrogen, while reduction is the gain of hydrogen. The most accurate reduction definition involves electrons and oxidation number. Examples of Reduction The H ions, with an oxidation number of 1, are reduced to H2, with an oxidation number of 0, in the reaction: Zn(s) 2H(aq) → Zn2(aq) H2(g) Another simple example is the reaction between copper oxide and magnesium to yield copper and magnesium oxide: CuO Mg → Cu MgO Rusting of iron is a process that involves oxidation and reduction. Oxygen is reduced, while iron is oxidized. While its easy to identify which species are oxidized and reduced using the oxygen definition of oxidation and reduction, its harder to visualize electrons. One way to do this is to rewrite the reaction as an ionic equation. Copper(II) oxide and magnesium oxide are ionic compounds, while the metals are not: Cu2 Mg → Cu Mg2 The copper ion undergoes reduction by gaining electrons to form copper. The magnesium undergoes oxidation by losing electrons to form the 2 cation. Or, you can view it as magnesium reducing the copper(II) ions by donating electrons. Magnesium acts as a reducing agent. In the meantime, the copper(II) ions remove electrons from magnesium to form magnesium ions. The copper(II) ions are the oxidizing agent. Another example is the reaction that extracts iron from iron ore: Fe2O3 3CO → 2Fe 3 CO2 The iron oxide undergoes reduction (loses oxygen) to form iron while the carbon monoxide is oxidized (gains oxygen) to form carbon dioxide. In this context, iron(III) oxide is the oxidizing agent, which gives oxygen to another molecule. Carbon monoxide is the reducing agent, which removes oxygen from a chemical species. OIL RIG and LEO GER To Remember Oxidation and Reduction There are two acronyms that may help you keep oxidation and reduction straight. OIL RIG—This stands for Oxidation Is Loss and Reduction Is Gain. The species that is oxidized loses electrons, which are gained by the species that is reduced.LEO GER or Leo the lion says grr.—This stands for Loss of Electrons Oxidation while Gain of Electrons Reduction. Another way to remember which part of the reaction is oxidized and which is reduced is to simply recall reduction mean reduction in charge.

Capitol Hill Quackery Congress Attacks Poultry Farmers

We have all wondered where, and how the poultry that is in our grocery stores had gotten there at some point in time, whether if we eat meat or not. When we find out, we are not too ecstatic with the results. It is unbelievable what they do just in order to get profit from the many variations of chicken the companies produce. They treat the birds as if they are not a living, breathing animal sitting right in front of them. They have no sympathy, for this wonderful creation, and all that it has to offer us. The companies only care about the money, and will do anything to get it. Big chicken industries such as Tyson and Perdue, force farmers to raise their chickens in certain ways, and by doing this, the chickens are raised in unhealthy conditions, which puts consumers’ health at risk. Capitol Hill Quackery: Congress Attacks Poultry Growers (again), the House of Appropriations Committee, which is tasked with authorizing the budget for our federal government, decided to push a sn eaky â€Å"rider† into the budget process that would block the USDA from issuing protections for poultry growers under contract with large companies like Tyson, Perdue and Pilgrim’s Pride (Harive). Most poultry growers are forced to take on massive amounts of debt to secure their contracts with these companies (Harvie). Contract Poultry Farmers Speak Out, Get Heard, the companies lie to the farmers to get them to work for their businesses, even if the farmers know that the business is not a good one. The

Letter of Intent for a Language Program Free Essays

Greetings! I am a freshman international student and would like to apply for the offered Paris Summer Program for the main intent of obtaining purposive and applied education on the French language. I have fulfilled the necessary prerequisites for the aforementioned course—French 205 (â€Å"A†) —and is currently taking up French 206. Additionally, I have passed DALF test, a French language proficiency test administered by the government of France. We will write a custom essay sample on Letter of Intent for a Language Program or any similar topic only for you Order Now You will also find that I am well versed in the following languages— French, Spanish, Bulgarian and English— and has a good standing in academics with 3 A’s and a B+ in my previous semester. The Paris Summer Program would enable me to upgrade my French linguistic level and at the same time, absorb and understand better the intricate French culture. Such advanced linguistic skills are necessary prelude to my preparation for a future career in international diplomacy, more specifically as country representative at the European Council.   Ã‚  Ã‚  Requisites of the career include units in International Studies and Political Science Program and such program require advanced linguistic skills and exposure abroad. Aside from scholastic considerations, my interest in the program lies on experiential learning on French culture—- history, arts literature and music— and language integration. Hoping for your consideration regarding my application. Thank you very much. How to cite Letter of Intent for a Language Program, Essay examples

Adventure Tourism-Free-Samples for Students-Myassignmenthelp.com

Question: Identify a real market segment and demonstrate an understanding of its needs, wants, and willingness and ability to pay for the proposed tourism product/service. Answer: Introduction: Adventure Tourism refers to a distinct form of tourism that enables the tourists and travellers experience an adrenalin rush and derive thrilling experience from the places visited. Australia is regarded as the best place for adventure tourism, simply because the country offers exciting opportunity to the travellers to undertake adventurous activities in various parts- Gold Coast, Canberra, and Gold Coast. The adventure tourism in Australia allows its travellers to enjoy adventurous activities starting with rock climbing, skiing, snowboarding, to parasailing and bungee jumping (Pomfret, 2006). While the number of domestic visitors participating in adventure tourism in Australia remains as high as always, the majority of the participants are international tourists, and after Europe, the largest overnight adventure tourism participants were coming from Asia, especially China (Jin Sparks, 2017). Considering the increasing popularity of adventure tourism amongst the people of Asia, the present business plan intends to attract the attention of the Asian tourist base, who might be likely to be thrilled about undertaking adventure tourism in Australia. The Northern Territory of Australia has been chosen, where the travellers can be led to the forest, where they can explore shady monsoon forest lands, and ancient rock art, while also getting thrilled at the sight of wildlife existence. Arnhem Land is one of the true wilderness areas that the tourists might wish to explore, which is not only popular as the most spectacular natural destination, but also as a habitat to abundant wildlife that includes salt water crocodiles, dugong, buffalo, migratory birds and nesting turtles (McLennan et al., 2017).Besides, the place is also known as a great fishing spot that is sure to appeal to the taste and choice of the adventure tourists. However, despite the immense potential of the area to a ttract the attention of the tourists, it is important to critically analyse the prospects of such a tourist service offering as far as Asian consumer base is concerned, and to comprehend how far the Asian market shall permit its consumers to spend money in such tourist activities. Further, the report, presenting a market plan, also intends to chalk out branding and promotional strategies that can help in attracting the attention of the potential consumer base. Market Analysis: The adventure tourism industry is still considerably young and a newly emerging one, and even twenty years from today, this form of tourism was completely unheard of. As of now, almost half of the international tourists are travelling to Australia are adventure tourists, and the average duration of their stay at Australian adventure tourist spots is approximately 15 days. Compared to the year of 2013, the year of 2014 witnessed a considerable rise in the number of international tourists coming to Australia for this form of tourism (Ruhanen et al., 2015). There are very few tourist companies in Australia that are offering tours and trips to the adventure tourists. Although Adventure Tours Australia (ATA) does offer adventure tourism service to the people of Australia and abroad, it is suitable for the active budget tourists only. Herein lays the competitive advantage of the organization to permeate the market and attract the attention of the tourist consumers (Khan, 1999). Despite the explosive growth of tourism in Australia and abroad, there is very little scope of adventure tourism in the Asian countries. It should be noted in this connection that adventure tourism is defined as a guided tour activity, that involves outdoor recreation that offers excitement to the client through visiting the sights of the natural terrain as well as offering specialized equipments. However, due to the huge expenses involved, most of the commercial adventure tourist activities involve nothing beyond mere skiing and surfing activities across the Australian locations. It approximately takes $400 for a single person to travel to Australia and experience adventure tourism (Ruhanen et al., 2015). Needless to state, that the living cost in Australia is high, and the accommodation and travelling cost is even higher. The market of adventure tourism is highly competitive, with most of the companies charging higher each day, simply because of the growing popularity of this form of tourism amongst the young people, who are mostly reckless while spending money as well. Most importantly, the cost of hiring specially trained guides, in supporting the adventurous activities of the tourists as well as the specialized equipments provided to the tourists add up to make the travel highly experience. In such a situation, while most of the companies are charging exorbitant amount of money, the selection of adventure tourism along the forest of Arnhem Land is sure to cost low. It will present an array of nature and adventure based activities, which will require less supervision and equipments that in other cases would have made the tourist activity expensive. The people can wander around the local place, and experience adventure simply by having camp meals, that will be an integral aspect of the adventure prog ram only, and this can also save the accommodation expenses as well. According to a research study conducted by West Australia Tourism Research, a tourist opting for Adventure Tourism will tend to look out for four aspects- Unique natural scenery Exploration of the local culture Pristine natural environment Beautiful coastal scenery By satisfying the above criteria by taking the travellers through the forest regions of Australia, it is possible to satisfy the requirements of the tourists at a cheap cost. As and when a tourist company tries to provide hard adventure trips to its consumers, it is likely to lose out on its consumers, for the higher expenses involved as well as the higher risk factors involved therein as well (Beech, J. and Chadwick, 2006). Research suggests that as far as the international tourist market of Australia is concerned, Australia ranks first. However, other countries such as India and Japan are exhibiting equal enthusiasm in exploring beyond Melbourne and Sydney, and taste the local flavours of the regional, remote locations of Australia. Since this is expected to be cheaper, this is expected to be highly profitable for the tourists here. However, despite their intense passion for adventure, the tourists coming from Asian continent are still non-athletic by nature, and hence soft adventu re activities can do wonders for them. Situation Analysis: In order to critically analyse the future prospects of the tourist company in future, a SWOT analysis has been conducted, explaining the strength, weakness, opportunity and threat of the company in the Australian market. Strength Weakness Low cost of operation Highly competitive price for the tourist product and services Unique, high-end service offering Soft adventure activities and sigh-seeing to make the experience unique Newly emerging company, and lacks recognition in the domestic and foreign market Targeted customer base located in Asia with whom it is difficult to establish connection Low price strategy at the beginning may lead to financial loss at the start Opportunity Threat Promote sustainable tourism and attract consumer attention and government investment Growing popularity amongst the millennial to undertake adventure tourism in the less explored regions of Australia The adventure tourist market is expected to grow at the rate of 10% (Huveneers et al., 2017). The Asian GDP is unstable, with Chinas GDP dropping to a 26 year low, whereby tourist may not immediately opt for luxurious and unnecessary activities (Divisekera Nguyen, 2014) Lack of trained and skilled tourist guides can hinder companys growth Intense competition from ATA, Intrepid Travel, Cosmos and Globus. Competitor Analysis: It is also important to develop an understanding of the competitors of the tourist company, as it needs to formulate its strategies accordingly. First of all, the major competitors in the market are ATA, Interprid Travel, Cosmos and Globus who are recognized tourist service providers and can easily become the first choice of the tourists coming from a different continent. Besides, Kangaroo Island Adventure Tours, Wilderness 4WD Adventures, Adventure North are some of the less recognized competitors who however can pose threat to the present company owing to high quality services at extremely competitive prices. Branding Position: Brand Name and Marketing Image: Positioning of a product is defined as a strategy adopted by a business organization to create a perception within the consumers regarding a specific product or service. Accordingly, brand positioning is an important concept that helps the organizations generate a meaningful image or identity for the product through which the consumer can associate with the core values of the company or the fundamental attributes of its services (Aarstad et al., 2015). There is no point denying the fact that branding has become an inextricable part of product marketing, and as consumers are flooded with too many tourist products and services to choose from, it is important for the tourist company to stand out of its competitors (Page Connell, 2006). As far as tourist branding of the company is concerned, it is primarily important to develop an understanding of the core brand values that the company is connecting itself with. As it is a well-known fact the brand name represents the unique brand value s of an organization that helps to distinguish its service from its competitors. The core brand values of this company are : Adventurous as it intends to attract the attention of the young, energetic and passionate travellers Natural as it helps in connecting the tourists with the natural environment of the forest regions of the Northern Territory Fun and daring as it offers an opportunity to the travellers to explore beyond the mediocre, monotonous daily life. Since the brand name of the tourist company is bound to offer a visual representation of the companys unique product characteristics, both functional and non-functional, keeping a meaningful brand name in compliance with the core brand values (Okonkwo, 2016). Accordingly, the brand name Off-roads Ecstasy has been chosen. It is also important to explain the reason behind the choice of this name. The very word Off-roads implies doing something off the track, something exceptionally adventurous, that few people would lack the courage to do. On the other hand, since the company also intends to help the travellers explore the tranquil, natural beauty of an exotic culture that the tourists must feel ecstatic about, the word Ecstasy has also been added to the brand name. The very brand name is sure to excite the tourists of the foreign location, and owing to the absence of hard adventure activities, the company uses a brand name that is not essentially suggesting any hard core physical acti vity. The marketing image also plays a crucial role in this connection as it will help the consumers associate with the brand and form meaningful connections. The consumer base that the company intends to attract comprises of Asian tourists, especially from China and India, belonging to the age group of 18 to 35 years. Accordingly, the marketing image should be one that must appeal to the enthusiastic mindset of the young, active and passionate tourists, and hence the use of prominent logo and relevant slogan is highly required (Dowling Donnelly, 2013). At the very same time, it should be noted that the tourists undertaking the tourist service of the Off-roads Ecstasy will also look for the opportunity of cherishing the natural environment of the forests, its greenery and interacting with the Aboriginal people of the region. Hence, a mixture of a robust adventure and delightful journey needs to be expressed through the logo. Accordingly, the logo chosen for the company is as follows: As seen from the above image, the logo image is clearly suggesting refreshment and relaxation derived through experiencing a beautiful natural scenario, while also suggesting thhe beautiful opportunity of a rocky, daring adventures to be enjoyed by the tourists at the very same time as well. It is important here that the company will promote its sustainable approach to tourism, while marketing its service and the use of green colour in the logo will help in reinforcing the same. It should be remembered that brand image creation is an integral aspect of the brand promotion of any company (Lim et al., 20 e brand image that can help in rendering a sense of uniqueness to the product. Since the core 14). Accordingly, it is important to create a strong, favourable and most importantly a unique brand values of the company, as promoted through its logo, suggests the opportunity for relaxation as well as adventure, the non-athletic consumer base will get attracted to this company only, and th is in turn will reduce the substitutability of the company. The selection of an effective and interesting slogan is equally important as it helps in reinforcing the sense of brand. According to academic literature, the destination marketers often use slogans related directly to the geographical position of the destination that the consumer is anyway aware of. Hence, conveying more inspirational and concrete message about the brand is important. The Asian people are still unaware of the existence of the forests across the Northern Territory, and hence the use of geographical names of the tourist destinations will fail to allure the consumers. The slogan chosen for this tourist company is Live it, Feel it, Believe it. Since most of the travellers are coming from Asia, the slogan will create an urge of travelling and exploring the unexplored region of the Northern Territory forests, and the word believe clearly will rouse enthusiasm to see the unseen and to explore the unexplored (Aaker, 2013). While one will be motivated to live through the for est adventures, the idea of feeling refreshed at the sight of the delicate beauty of nature will also arouse love amongst the tourists. Chosen Market Segment: Identification of Needs, Wants and Willingness to Pay for Service: The market segmentation is highly important as it helps the tourist company determine who the expected consumer base is, how to target them, and how to promote the products before the relevant customer base as well. As far as the market segment of Off-roads Ecstasy is concerned, the company intends to attract the attention of the tourists of Asia engaged in recreational activities and enjoying active lifestyles. Since the service offered is adventure tourism, the company intends to focus primarily on the male tourists as they tend to wander for adventure as well. The age group of the adventure tourists will be between 18 years to 40 years, and the marital status of the consumer base will be mostly unmarried, though a few married couples may also admire the idea of undertaking adventures. The target consumer base will comprise of the travellers from Asia- China and India. Although offering tourist service at a highly competitive price is one of the most attractive features of the comp any, yet adventure tourist activities will require sufficient expenditure on part of the company, and hence the consumers belonging to the upper middle class to upper class of the society will be only targeted. The household income of the tourists must be above $50,000 (Horner Swarbrooke, 2016). As far as the psychographic segmentation of the consumers is concerned, it should be noted that the adventurous, passionate, energetic and yet nature-loving tourists have only been targeted (Gunter Furnham, 2014). The tourist consumers are fitness freaks, as only then will they be attracted to the natural beauty of the forests and would invest money on the outdoor activities in the forest areas. However, since these forest tourist adventure activities are less physically demanding, and the Asian people do not prefer hard adventure activities, the soft adventure lovers, non-athletic people have been targeted. Tourist Service to be offered: Adventure tourism is primarily a tourist activity that helps in offering experience to the tourists, and hence it is important to understand the possible tourist services to be offered by Off-roads Ecstasy. The first and foremost service to be offered is Wildlife Safari. The tourists will be able to enjoy bird watching activities in the forests of the Northern Territories, especially Arnhem Land. The tourists will also be guided to the Arafura Swamp, the very popular diverse wetland that is popular for being a habitat to over 3, 00,000 waterbirds (Moyle et al., 2014). The exploration of the nearby woods while watching the playful activities of the Magpie Geese, Egrets and Brolgas will be thrilling to the tourists looking for adventures. The tourists will also be taken to Kakadu which is famous for the Kakadu National Park, where the tourists can be left to explore the natural surrounding as well as nature and wildness adventures. Under proper guidance of the tourist guides, the adven ture tourists will be allowed to experience the Roos kangaroos bouncing about the bushlands, dingoes stalking along the rocky outcrops, dugongs wallowing off the coast as well as the crocodiles patrolling the waters of the famous Alligator River. The tourist service here will include Wildlife Safari, sightseeing, swimming at the waterfalls as well as camping at nights and eating the bush food as well. Next, apart from this, tourist guided service through professionally experienced, local residents of Australia will also be provided by the company, so as to lead and guide the tourists in exploring the ancient and native cultures of the Northern Territory regions. The tourist guide services will help the tourists gain understanding about the local culture of the remote areas located nearby, as well as know the names of the special plants, wild animals and landscapes as observed by them along the forest belts (Tapar et al., 2017). At the same time, outdoor activities will also be an important service to be offered here, and rock climbing, animal hunting under supervision, camping, climbing on balance logs, Tarzan swings and fishing and bird watching are the outdoor activities offered by Off-roads Ecstasy (Hassan Shahnewaz, 2014). Apart from local food and wine service, aboriginal safari is also an important service to be provided. The aboriginal safari will help in environmental as well as cultural interpretation of the forest areas by the local indigenous tourist guides only (Divisekera Nguyen, 2014). Maps of Location and Pictures of Places to be Visited: Figure 1: Maps of the Locations to be Visited Source: (Divisekera Nguyen, 2014) Figure 2: Wildlife Safari Along the Forest Locations in the Northern Territory Source: (Divisekera Nguyen, 2014) Tourist Service Distribution: Market Entry and Promotion: Understanding the distribution system is highly important for any company, and it is doubly important for an emerging company like Off-roads Ecstasy as the company still requires recognition. Direct and indirect marketing efforts are required for proper distribution of the tourist services. Since the company intends to target the young, enthusiastic and passionate group of tourists, the best way to reach out to them will be through online social media tools. First of all, the official website of the company will be filled up with multiple adventure photos of the sights, forests and wildlife adventure activities undertaken by the tourists along the Northern Territory (Armstrong et al., 2015). Google + will be utilized in exploring the interest of the Asian people, and on identifying travel and adventure as the interests or favourite activities of the Facebook users, the website link of the company along with details of the service will be sent. Next, the videos, audios and photos of t he forests will also be shared on Instagram. Since most of the adventure travellers read National Geographic and National Geographic Traveller, and similar magazines, promotional content will be published on these magazines only. The above strategies are known as the direct transaction, and the second category is called the indirect distribution system that involves the intervention of third-party sellers in promoting the company. Accordingly, the company will also employ the help of online travel agencies, who in lieu of payment, will contain a link to the official website of the company, and will promote the tourist service offered by Off-roads Ecstasy. Besides, the company will also employ the use of the government run websites, which will offer assistance in promoting he company, considering the huge profit it is likely to generate for the government as well as the sustainability initiative in tourism that the company is promoting. Since the company is new, and is far from having experienced recognition, the retail travel agents as well as the inbound tour operators will be hired to promote the tourist services of the company as well. The tourist consumers willing to avail the service of Off-roads Ecstasy, will require to contact the management authority via the official website or by mailing them on the given address provided on the website. On successful payment of the entire package, they will be offered a ticket which they will require to carry with them, while coming to Australia. They will be offered the opportunity to select a minimum of two and maximum of four of the aforementioned services, and as per their choice, the cost will be determined. Marketing Mix (4 Ps): The marketing 4 Ps help in understanding how an organization can adopt the effective business strategies that can promote the new product in the market in the most effective way, attracting sales growth as well. Accordingly, the Marketing Mix to be adopted has been explained here: Product: The first and foremost service to be offered is Wildlife Safari. The tourists will be able to enjoy bird watching activities in the forests of the Northern Territories, especially Arnhem Land. The tourist guide services will help the tourists gain understanding about the local culture of the remote areas located nearby, as well as know the names of the special plants, wild animals and landscapes as observed by them along the forest belts (Tapar et al., 2017). At the same time, outdoor activities will also be an important service to be offered here, and rock climbing, animal hunting under supervision, camping, climbing on balance logs, Tarzan swings and fishing and bird watching are the outdoor activities offered by Off-roads Ecstasy (Hassan Shahnewaz, 2014). Apart from local food and wine service, aboriginal safari is also an important service to be provided. Price: Since the company is an emerging one, the low price strategy will be adopted to gain competitive edge over the competitors. Place: The company will also employ the help of online travel agencies, who in lieu of payment, will contain a link to the official website of the company, and will promote the tourist service offered by Off-roads Ecstasy. Besides, the company will also employ the use of the government run websites, which will offer assistance in promoting he company, considering the huge profit it is likely to generate for the government as well as the sustainability initiative in tourism that the company is promoting. Since the company is new, and is far from having experienced recognition, the retail travel agents as well as the inbound tour operators will be hired to promote the tourist services of the company as well. Promotion: Since the company intends to attract the young target population, social media will be mostly used for the tourist service promotion. Google + will be utilized in exploring the interest of the Asian people, and on identifying travel and adventure as the interests or favourite activities of the Facebook users, the website link of the company along with details of the service will be sent. Next, the videos, audios and photos of the forests will also be shared on Instagram. Besides, most of the adventure travellers read National Geographic and National Geographic Traveller, and similar magazines, promotional content will be published on these magazines only. Sales and Profit Estimation: Adventure tourism is a field of tourism that is expected to grow at a steady rate over the coming years, and accordingly investment in these areas is expected to be highly profitable. However, while trying to estimate the profit, it should be remembered that the company is still a new one, and lacks recognition. Consequently, in the first few years, its revenue earning capacity may be limited. This is especially because the company is likely to experience intense competition from ATA, Intrepid Travel, Cosmos and Globus, in the initial years, which are far more recognized all over the world. However, the aggressive promotional strategies can help in adding brand value to the company. At present, China is experiencing an economic downturn, while India is still recovering from its sluggish economic growth. Hence, investment in these areas may not immediately bring in profit. Besides, in order to attract consumer attention, the company is following a low price strategy, and although rela tively cheaper and unexplored forest location will compensate the loss to an extent, the outdoor adventure activities involving shuttles, maps, and rental equipments may lead the company to loss during the initial years. 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