Internal Resistance of a Battery Lab Report Example | Topics and Well Written Essays - 250 words

Internal Resistance of a Battery - Lab Report Example The rheostat’s resistance is then varied a number of times, taking the current and voltage readings for each turn. The equation V = ÃŽ µ - Ir, is then used to determine the internal resistance of the battery, where V is the recorded total voltage drop across the battery, ÃŽ µ, the electromotive force or the total voltage put out by the battery, I the current flowing through the circuit and r the required internal resistance of the household battery. ÃŽ µ, V, and I, are measured and then the equation V = ÃŽ µ – Ir used to determine r which is then compared to accepted values. A possible limitation to this experiment that may lead to inaccurate results is the resistance of the connecting wires that is never taken to account. A new 9-volt battery was obtained and the voltage it could put out measured and recorded. Next, the slide on the rheostat was put to the extreme right—its maximum level--and its resistance measured and recorded. The circuit was then connected as shown in figure two below, keeping the switch open and taping its base to the table for stability (Internal Resistance of a Battery, p 2). The high current (20A) input of the ammeter was used, setting it up to the appropriate scale. Everything was now set for measurement taking. In quick moves, the switch was closed, both the voltage and current readings recorded and then the switch opened immediately. A few seconds were then to pass before the next measurements were taken (Internal Resistance of a Battery, p 2). The rheostat was the disconnected and its resistance decreased by sliding it a few centimetres to the left. This resistance was then measured and recorded. The circuit was then reconnected and the above procedure of taking measurements repeated. Next, the rheostat was disconnected and moved a few more centimetres to the left. As in the previous steps, the resistance was measured and recorded, the circuit reconnected and the current and voltage measurements repeated as

Economic in Society Case Study Example | Topics and Well Written Essays - 1750 words

Economic in Society - Case Study Example This time the customer would think again and again before buying the medicine. On the other hand, due to much improved drug's quality, the pharmaceutical companies would have to do some more investment and also there is a possibility that they would outsource or even import the foreign material for usage, which means that they now would have to make the foreign payments resulting in a lot of local currency going out of the money cycle. The possibility is again that the country would get a bit unstable and if someone who would then be responsible to keep the country's economy stable then it is the people living there. People would now be forced to take any measures to buy those medicines that are at least prescribed by the doctors for serious patents. India although have controlled their growth rate but the deceases are growing commonly in the South-east Asia, and this is the part by which the Indian planners might have thought about increasing the prices and to bring much of the currency from the savers to the deficit spending units. India is basically a poor country, the average income t... als being operated there and if they would now be asked to product fine quality medicines that are just having their own name and are according to the international standards, then it does require India to invest even more in bringing those structures and processes that could make the international standard products. The documentation work would also be their and the overall investment would be far more that companies would merely have a breakeven point within even 5 years. The decision taken by the Indian government might just be in relation to their modernization but it has got no real concerns as the majority in India is yet living below poverty line. The question which is related to the people around the world getting deprived to use the cheap drugs might not be as valid as the people living in India would be deprived to use the cheap drugs. The simple answer to that is due to the much poor outcome of any such strategy, the global companies manufacturing patented material would c riticize any such law and so the law enforcing governments would move against any such law. After all, human life has got more value than any of the law and the concerns are directly related to the saving of human life and not the cheaper drugs. Since in that case, the majority of people would not even be able to use the drugs, then they cannot expect to live longer and there when the problem arises causing human lives. Lets talk about the real world case in which the demand is never equal to supply. Always there would be greater deviations in the market and somehow both, supply and demand would get disturbed, of course it is unintentional but that is inevitable as a consequence of which we have to keep the constraints and solutions in mind. Imagine if the world is consuming what has been

Customer Relationship Management Systems Education Essay

Customer Relationship Management Systems Education Essay Seeing that the companys business strategies turn out to be more customers based with the modification and personalize overhaul, the (IT) information technology are make use of not only to provide services and products within and business, but also to supply end-users of the organizations items for consumption and services. Specially, the manipulation of IT adjoins as a new aspect to relationship marketing, recognized as Customer Relationship Management (CRM) and at its interior, is about obtaining customer, providing services, knowing them well, and looks forward to their needs (L.Ryals and A. Payne.2001). Conventional marketing concentrated on the four Ps (price, place, product and promotion) for escalating market share from side to side increase in the quantity of transactions among the buyers and sellers. Although customer relationship management converge on using strategies, tolls and technology for encouragement the relationship among the seller and customer focusing on increas ing sales profits, procedures, customer satisfaction and profitability. However, to answer the core question I will cover up the following steps: The Main CRM Systems Definition of CRM (Customer Relationship Management) Advantage and Disadvantages of CRM with example And Conclusion The Main CRM Systems: Finnegan, (2007) defined CRM system as A CRM system is an information system that is used to plan, schedule and control the presales and post-sales activities in an organizations. CRM comprise all part of dealing with existing and potential customers: Sales, marketing and service or technical support etc. sometimes its call back office and front office systems because they are the edge with the customer. CRM systems are self-possessed of analytical and operational parts. Operational CRM The bellow diagram (figure-1) are shown based on the three basic parts of the CRM which contains SFA (sales force automation) Sales CRM entail assessment about telephone sales, web sales, retail store sails, and field sales; CSS (customer service and support) Service CRM entail customer conventional applications related to call centre data, web self-service data, and wireless data; And EMA (enterprise marketing automation) marketing CRM involves campaign data, content data and data analysis. Definition of Customer Relationship Management (CRM): According to core requirement and as an essential component of CRM we should make clear about what dose digital firm mean is. Keneth C. Laudon and Jane P. Laudon (2007) defined digital firm as A digital firm is one where nearly all of the organizations significant business relationships with customers, suppliers and employees are digitally enables. However it is an interior business procedure are achieved in the course of digital networks across the whole organization or connecting numerous organizations. There are many definitions of CRM have been explicated and illuminate by different authors in different perspective. Pancucci (2002) observes that there are a number of definitions of CRM, even taking the regulation into the sphere of social science where the psychology, behaviour patterns of group of people, and socio-economic status are seen as vital manipulation of buying determination. Some are shown bellow: Gronroos, (1999) defined CRM is a direct outgrowth of the marketing Concept: he explained as; CRM is a commitment to simultaneously boost customer satisfaction and shareholders value by providing consistent, seamless, high-quality experiences for valued customer. Christopher, Payne and Ballantyne, (1991) defined CRM as it is the integration of customer service quality and marketing, which has as its concern the dual focus of getting and keeping customer. Strauss and Frost, (2001) defined CRM as it is a holistic process of identifying, attracting, differentiating and retaining customer. Grtner Group, (1999) CRM is a discipline a philosophy even that requires business to recognise and nurture their relationship with customers. With CRM, an individual customers needs and preferences are available to anyone in the business working at the customer interface, regardless of channel. Each customer is treated as an individual in a relationship that feels like one-to-one. However, idea behind the CRM is set up individual association with customers, pleasuring different customers in a different way based on the information acquired on their favourites, first choices, and spending blueprints; activates a business executes to identify, develop, acquire, and retain increasingly profitable and loyal customers by delivering the exact product or service, to the exact customers at the right time, through the precise channel, and the right cost in the store planning and supply chain roles through business procedure automation, technology solution and information possessions to make the most every customer contact. Advantages of Customer Relationship Management (CRM): Customer relationship management helps the business firms which have determined to implement CRM strategy can facilitate with numbers of following advantages: Build up customer retention and loyalty: Customer loyalty can be defined according to Mcllroy and Barnet (2000) as customers commitment to do business with a particular organisation, purchasing their goods and services repeatedly, and recommending the services and products to friends and associated. Therefore, the core benefits of the customer retention and loyalty are build up long term relationship and guide eventually to boost profits and sales, making intellect of belonging, in the opinion of Uncles (1994) according to consumer loyalty programmes apprehension is willing to innovate on behalf of customers, a feeling that the vendor is get ready to listen, is caring and concerned and consideration methods. The effect we can recognize as a retention and loyalty is an important aspect for customer relationship management; according to Byrom (2001) there are more than 150 loyalty schemes and approximately 40 million loyalty cards in the UK. For example Tesco loyalty Club-card, introduce 1995 was to offer as benefits to regular shoppers whilst helping the company discover more about its customer needs (Tesco, 2004). The achievement of Tesco Club-card had been successful and famous in the grocery world as Smith, (2004) according to Club-card achievement rating a third of UK homes use the program. Improved Customer acquisition Rates: Customer acquisition is an idiom used to explain the tactics and systems to manage customer viewpoint and inquiry typically allocate to the organizations to enumerate the effectiveness of consequence to choice of promotional activities through out the customer lifecycle. However, customer acquiring rate helps to the organizations with follow up customer relationship management (CRM) opportunity for cross-selling, repeat purchasing, up-selling and generating advanced revenue growth. For example Tesco Personal Finance (TPF) reached acquisition rates December 2008 for cash consideration of around 950m pound and acquire 6m Tesco Finance Customer accounts with successfully followed by customer relationship management. (Andrew Higginson, 2008) Improve Cross Selling and up-selling: Cross selling refers to selling things that are correlated or can be included with the items being sold. And up selling is the techniques of offering customers a product in supplement to the product are presently purchasing. For example if they sell digital mobile, it makes sense to propose linked products to their customer: more long life battery, cover, charger etc. or if they are up sell to their customer they can offer nearly anything in supplement to the items customers are previously paying attention. However, it is encourage to customer to come again in the store with buying intention to time, and enhance to making long term relationship as a part of customer relationship management activity. Boost the contract or Call centre effectiveness: Taylor and Bain (1999) has been defined call centre as it is a dedicated operation with employees focused entirely on customer service functions, employees are using telephone and computer simultaneously, and where call process controlled and processed by an automatic distribution system. There has been coherent recent expansion in call centre overhaul world-wide, with the call centre of the contemporary expected to advance into the customer admittance centre of the future, and providing a new economical basis for various organizations. The activity and effectiveness of a call centre are gaining customer orientation, service priority, growth of turnover, and contribute completely on the customer service function. For example UK largest mobile networking company o2 has given responsibly to maintain customer service activity through various call centres such as: Active Business Communication call centre, Active Digital call centre, Aerial call centre and so on(www.o2.co.uk [accessed-16/01/10]). And they are determined to give excellent customers feedback on-behalf of o2 mobile network to maintain good customer relation. However, customer relationship management has being bearing a great advantage for boost the contract or call centre effectiveness with the entrepreneur and standard customer service. Deliver a single, knowledgeable view of the customer: A stream advantages for a company bring out by following customer relationship management system are identifying and target the superlative customers and generation of eminence of excellence directed for the sales force, create management of sales and marketing crusades more effectual by setting precise goals, established characteristics relationships with the customers with the vision to make the most firms profits and progress customer satisfaction, Understanding the desires of employees and uphold a sound co-relationship with them. Disadvantages of Customer Relationship Management System (CRM): Not only CRM system has advantages so far it can be such a limitation as follows: High Software Cost: For the most part situation insist software support for customer relationship management matter but the cost of such software is usually elevated. For example Wendy Close, research director at Stamford, Conn.-based Garthner Inc., allocated the cost for most favourite SIEBAEL CRM software at $16000 to $25000 per user, a amount that includes software, training, services and hardware. However, this cost might not be affordable where fewer number of seats and not having frequently economies of scale convey the price down to $12000 for each user. (www.searchcrm.techtarget.com ) [Accessed-16/01/10] Handling Data: It is not easy to cope with ins and outs of data warehousing and data disfigurement technologies. It entails a lot of historical data to scrutiny analysis and study the tapping of information up-and-coming out of it. For example the article says on regard Tesco Data Swapping with Oil of Olay and raises a big question This is going to be big, and not just in fast moving consumer goods. Alan Mitchell (2002) Not Easy to Process: The assessment of CRM process and its functioning is not an easy mission. It requires multidimensional performance, and multifactor customer behaviour which are difficult to characterize. Even if they are described in some situation mostly score card or in metric format, which is often difficult to practise and understand them. A survey found that conducted by research and advisory firm Gartner (Zimmer, 2006) more than half of the organizations who have implemented the CRM have difficulties after implementation. According Pries, C. Stone, M. (2004) Aberdeen Group CRM Spending and Satisfaction report (February, 2003) identified that on a user ranged among of somehow satisfied and satisfied range from one (not satisfied) and to five (completely satisfied) which are depends on Area/ location. Approaches of past buying behaviour of consumer mightnt be same in the future too! : Majority of CRM move towards with collect data on the past purchasing behaviour of customer and undertaking it as the probable behaviour in further too. This could be an immoral supposition in a number of perspectives. Customer constrains keep on shifting and varies upon the criticality of the purpose and the level of disappointment with the existing alternatives. For example, an article report says Tesco broadband dissatisfaction rate due to poor customer service and experience 2009 churn rates of around 20% per annum. However the 20% are used to regular customer of Tesco. (www.phone-shop.tesco.com/latest-news) [Accessed-17/01/10] Conclusion: Nevertheless in the end of the report it is explicable that, In spite of that, the customer relationship management has become a maximum priority for numerous of companies. Bohling et al. (2006) comments on journal of CRM implementation as; in many competitive markets, business invest substantially in CRM implementation lately though, companies have become increasingly displeased with customer relationship management apply, as the majority of them are falling short of the expectations that precede them and are therefore considered failures. Conversely, though it has being first prioritized for many companies but not all companies are being success based on compare to advantage and disadvantages of customer relationship management in digital firms. Kumar and shah (2008) argued that CRM offers firm strategic benefits, such as greater customer satisfaction, and loyalty. Anders (1996) comments as it is a higher response cross-selling efforts and better word-of-mouth publicity. However, though some disadvantages and argument has been placed but it is should be remind that CRM assists a company concentrate on the customer as an assets side by side consumers are not forced to by necessity in the same organization. Many companies waste a lot of money obtain new customers and squander it by failing to acquire to know and comprehend their customer, retain and keep in handle with them. Therefore, Company should setup CRM system based on allow to customers to handle their relationship with multiple suppliers rather than the other way encompassing. Bibliography: L. Ryals, and A. Payne, (2001) Customer relationship management in financial services: towards information enabled relationship marketing, journal of strategic marketing, vol.9, pp. 4-27. Anderson, Eugene W. (1996) customer satisfaction and price tolerance, marketing letters, vol.7. (July), pp.265-74 Kumar, V. (2008), managing customer for profit. Upper Saddle River, NJ: Wharton School Publishing. -and Denish Shah (2004), building and sustaining profitable customer loyalty for the 21st Century, Journal of Retailing, 80 (4), pp.317-30 T.Bohling, D.Bowman, S.Lvalle, V.Mittal, G. Ramani et al. (2006), CRM implementation: Effective issues and insights, Journal of Service Research 9 (2), pp.184-194. Performance of Customer Relationship Management with Diagram http://www.kssi.ae.wroc.pl/~mowoc/Dydaktyka/MIS/Lect5.pdf [Accessed- 09/01/10] Strauss, J. Frost, R. (2001), E-marketing. Upper Saddle River, NJ: Prentice Hall. Gronroose, C. (1999). Relationship marketing: Challenges for the organization. Journal of Business Research, vol.46, pp.327-355. Gartner Group, (1999), defining CRM: available at : C. Pries M. Stone (2004) Managing CRM implementation with consultants- CRM or change management?, journal of change management, vol.4, No.4, (December), pp.352-370 Christopher, M. Payne, A. and Ballantyne, D. (1991) Relationship Marketing- bringing quality, Customer Service, and marketing together, Butterworth-Heinemann Ltd., Oxford. Keneth C. Laudon and Jane P. Laudon (2007) managing the digital firm, 9th edi. Upper saddle river, NJ: Prentice Hall. Finnegan, D Willcocks, L (2007) Implementing CRM: from technology to knowledge, jhon willy and sons LTD. Wet Sussex, England. Mcllroy, A., Barnett, S. (2000), building customer relationships: do discount card works? managing the service quality, Vol. 10 no. 6. Pp.347-55 Uncles, M. (1994) Do you or your customer need a loyalty scheme?, journal of Targeting, measurement and analysis for marketing, vol. 2 no.4, pp.335-50 Byrom, J. (2001) the role of loyalty card data within local marketing initiatives, international journal of Retiling Distribution Management, vol. 29 No. 7.pp.333-42 Tesco, (2004), Corporate information, p. 1-3 available at: www.tescocorporate.com [accessed-17/01/2010] Smith, J. (2004), Every little helps, The Ecologist, vol. 34 No.7, pp.1-9 Higginson, A (2008), can Tosco really offer the same value as my bank, p.1-4 available at: www.tescoplc.com/annualreport09/storage/pdf/retailing_services.pdf [accessed- 17/01/10] O2 Centre of excellent partner- http://www.o2.co.uk/sme/whyo2/o2partners/excellence-centre [accessed-16/01/10] Taylor, P. and Bain, P. (1999), An assembly line in the head: work and employee relations in the call centre, Industrial Relations Journal, vol. 30 No. 2, pp. 101-17 Cost of Siebel CRM software: http://searchcrm.techtarget.com/tip/Siebel-CRM-software-costs [accessed- 16/01/10] Alan Mitchell (2002), Can company affords to share CRM schemes? p.1-1 available at www.marketlocation.com [accessed-14/01/10] Zimmer, J. (2006), Be ready to take the heat, Destination CRM, Viewpoint available at : www.destinationcrm.com [accessed-14/01/10] Tesco Telecom, cable warless: (November, 2009), available at: http://phone-shop.tesco.com/latest-news/Tesco%20Telecoms%20CW%20release%20FINAL.pdf [accessed: 17/01/10] Pries, C. Stone, M. (2004), Managing CRM implementation with consultants- CRM or change management problem with CRM implementation, journal of change management vol. 4. No.4, pp.350-370.

J.C. Penney Gift Certificate Concerns :: GCSE Business Marketing Coursework

J.C. Penney Gift Certificate Concerns J.C. Penney Company, Inc. has recently introduced a new point of sale (POS) system developed by NCR Corporation into their stores. In the first six months of operation, it has become apparent that there are unanticipated problems with the accounting and control functions pertaining to gift certificates. The new POS system does not provide for adequate tracking or control of the certificates on the sales floor, store level sales audit has inadequate procedures or data capture capabilities in place to track sales accurately and assign responsibility for missing certificates, and corporate accounting has no control over the gift certificate accounting on the store level and are constantly struggling to reconcile gift certificate information. Problems on the Sales Floor At the POS terminals on the sales floor, gift certificates are being stored underneath the cash register in a drawer with no security or control. The security and control of gift certificates has been overlooked during the drafting of the procedures for the new POS system. As a result, the security and control on gift certificates on the sales floor that had been in place with the old system has simply stopped. Employees are purely on the â€Å"honor† system. When sales associates ring up a gift certificate sale they have to key 1) the appropriate twelve-digit SKU from a list of 3 choices, and 2) a dollar value for the gift certificate shown on the face. For example, SKU #1 represented the $25 gift certificate, SKU#2 represented the $50 gift certificate, and SKU #3 represented the $100 gift certificate. After the sales transaction is complete, the sales associate must manually record the dollar value of the gift certificate on their cash audit report. During times of high volume, sometimes this final step is overlooked. Typically, the cashiers are just keying SKU #1 for any gift certificate sale and keying in the appropriate dollar value from the face of the gift certificate. The SKU’s are not electronically tied to a dollar value. This is a limitation of the previous POS system that was not addressed during the testing stage of the new system. Therefore, the error rate is very high and discrepancies in gift certificate sales are common. At the close of the shift, an electronic cashier report is generated on the register that just shows a total dollar amount tied to a SKU.

Different Techniques For Providing Fresh Water To Arid Regions Of The World

IntroductionThe problem of water every year is becoming increasingly important, forcing scholars and political scientists talk about the inevitability of future conflicts over ownership of this strategic resource. Indeed, the population in the Middle East and Africa is growing at a rapid pace, and the sources of the water almost as quickly exhausted. Arid climate, uncontrolled population growth and other factors make water a truly â€Å"transparent gold » XXI century. Stocks worldwide oceanic and continental waters are 1.5 billion cubic kilometers; they are extremely high salt content and are not suitable for drinking. The share of fresh water in the world's total water is 2.53% or 31-35 million cubic kilometers. But those waters enclosed by the glaciers, which are in the form of air and soil moisture in the underground seas, are not available for development.Thus, humankind has conditionally 0.3% or 93.0 thousand cubic kilometers fresh water, which could be used for industrial an d economic goals. (USGS, 2011) According to figures published in August 2004 in a joint report by the World Health Organization and UNICEF more than one billion people still use unsafe sources of drinking water. Those most at risk are developing countries, especially in sub-Saharan Africa area. African Bank experts estimate that for a radical improvement of rural water supply for the people of Africa to 2015 need to find at least $ 10 billion. In this case, 80 percent of Africans will be able to enjoy clean water, while continuing to be as massive investment in 2025 to normal water around the black continent.As pointed out by the International Water Management Institute, to solve the problem of water, it is needed to take urgent measures. In particular, to build reservoirs, use the rainwater harvesting, etc. The most acute problem of water shortage is for Africa and Asia as an arid regions and the purpose of this essay to provide and compare two possible way of solution such as desa lination and recycling.Backgroundâ€Å"Globally, water consumption over the past 100 years has increased by six times and will double again by 2050. Some countries have already run out of water and cannot produce food. The consequence will be even more widespread water shortages and soaring prices for this resource â€Å", – said the director of the International Water Management Institute Frank Rijsberman. (APEC  Water, 2011)Population(FAO Water, 2012)In the twentieth century the world's population has tripled. During this period, the consumption of fresh water has increased in 7 times, including at the municipal water needs in13 times. With this rise in consumption become the lack of water resources in many regions of the world. According to the World Health Organization, more than two billion people in the world today suffer from a shortage of drinking water. In the next 20 years, given the current trends of population growth and the world economy is expected to increa se demand for fresh water for at least 100 cubic kilometers per year.Water sources(IMSD, 2012)The 97% of water in our planet is saline water, the other 3% is fresh water. The surface water resource consists of ground water (30.1%), icecaps and glaciers (68.7%), and others (0.9%), such as water vapor and clouds. The biggest part of water that is used is found in lakes (87%), swamps (11%) and rivers (2%). Unfortunately, water problem in Asia and Africa are closely related to another equally important problem as food. Arab countries annually spend $ 50 billion just for agricultural irrigation. As the Minister of Egypt Water Resources Mahmud Abu Zeid said by 2025 90% of the Arab countries would fall below the â€Å"poverty of water resources.† To prevent this, need for a unified Arab strategy of water use. (5th World Water Forum Secretariat, 2009)Options of solutionsIn the oil-rich Arab countries went through the right, but expensive, deciding to allocate billions of dollars annu ally for the desalination of sea water. By some estimates, the Arabian country's now use about 70% of desalinate water.( NRC, 2010) However, the governments of most countries in Asia and Africa, such costs obviously can afford. Another way to save water is recycling. For example, for many years in Singapore does not throw waste water into rivers and the sea. All dirty water is recycled and cleared. Singaporeans are not only purifying sewage water. They desalinate sea water  and collect rainwater.DesalinationThe UN agencies, the International Atomic Energy Agency, the National Organization of more than 15 countries are engaged in desalination of ocean and sea water. This allows the most efficient way to absorb the wealth of the ocean water. Desalination of salt water is perspective because a large numbers of arid areas adjacent to ocean coast, or are close to it. Thus, ocean and sea water are raw materials for industrial use. Nowadays exist about 30 ways to of desalination of sea w ater. All methods of turning salt water into fresh water require more energy.In general, the share of electricity accounts for about half of the cost of desalination, the other half goes to the maintenance and depreciation of equipment. So, the cost of desalinated water depends mainly on the cost of electricity. (FWR, 2011) However, where is a lack of fresh water and exist the conditions for the desalination the cost factor recedes into the background. In some areas desalination is environmentally advantageous than bringing water from far away. Desalination of salt water is developing quite rapidly. As a result, every two or three years, the total capacity of installations doubled.RecyclingCleaning and recycling of industrial water is a key point in the cycle of water supply and sanitation. Standard cleaning contaminated industrial water will significantly improve the quality of water before re-use and avoid inappropriate use of potable water and a costly drain collection system in municipal wastewater. (Anglogold Ashanti, 2010) A problem that can be found this denial by people using of purified sewage water as the main source, but in the world there are countries which do not enjoy much of a choice.The only salvation for those countries is recycling water plants. In the case of the location on the coast, desalination is the option but if the sea is far and the country cannot afford the costs of desalination the recycling sewage plants is the good choice. Water passes membrane cleaning and disinfected with ultraviolet light: it is sufficient for industrial use. That portion of the water that goes into the water, further purified and mixed with water reserves in reservoirs, which are filtered and supplied to the taps.For instance, in Egypt they have Nile River and use its water but dirty water is  drained from the waste back into the Nile. (Ecopreneur, 2011) This kind of water cannot substitute drinking water but will significantly reduce the cost of transpor tation of drinking water and provide an opportunity for the use of recycled water in industry and agriculture for arid regions.ConclusionNowadays Asia, the Middle East and the most part of Africa has unstable supply of fresh water. Over the past forty years, the number of fresh water at the rate per person decreased by almost 60%. The main consumer of water is agriculture. Nowadays this sector accounts for over 85% of all available fresh water. Needs are increasing and the amount of water decreases. Today, almost 2 billion of people in more than 80 countries have a limited supply of drinking water. By 2025 nearly 50 countries with a total population of 3 billion people will face water shortages. (World Bank, 2007)Even with the abundance of rain that falls in China, a country half the population is not provided properly with drinking water in the regular mode. In such an acute shortage of fresh water is becoming especially popular desalination and water recycling as an alternative wa y to recharge. For the health and tone, people need clean and fresh water. Crude raw water is the cause of many human diseases, so people should not drink it. Water treatment is one of the most promising solutions to meet the needs of the population in the drinking water because groundwater resources are reduced, and rivers and lakes are on the verge of its existence.The ability of countries to solve problems related to climate change, and the issue of water, in particular, like many in the Middle East, is directly dependent on the will and determination of the political leadership of the region. (STS, 2012) Once, the King Hussein of Jordan argued that â€Å"the only question that Jordan would plunge into a war – is water.† The same opinion is shared by the former UN General Secretary, Boutros Ghali, the Egyptian, stated that â€Å"the next war in the Middle East will be over water.†

Post Facto Research

1. What is the meaning of research? There are various definitions of research. According to John . W. Best, research is a systematic and objective analysis and recording of controlled observations that may lead to the development of generalizations, principles, theories and concepts, resulting in prediction for seeing and possibly ultimate control of events. On the other hand, Clifford Woody defined research as a careful enquiry or examination in seeking facts or principles, a diligent investigation to ascertain something. Furthermore, Mouley defined research as a process of arriving at dependable solution to the problems through the planned and systematic collection, analysis and interpretation of data. According to Martyn Shuttleworth (Oct 3, 2008), in the broadest sense of the word, the definition of research includes any gathering of data, information and facts for the advancement of knowledge. Kothari (2002) described research as a systematic investigation to find solution to a problem. 2. What is the importance of research? Research is very much beneficial to everyone in the society. According to Ayesha Afsar, research is important because it gives direction to deal with a specific problem. Whether the problem is thoroughly solved or not is not the forte of the research work. Accumulating amicable and all the possible solutions hypothetically are in itself considered a commendable achievement. Moreover, as stated by Michelle Lowe, research can help us to explore education and the education process. It can help us to answer questions about learning and teaching. Prince Samuels also added that research is very vital to our everyday decision making. It arms us from wrong information and save time and money. It is important to our success as we take on life's challenges and career decisions making. Furthermore, Joe Gilbert stated that research is important when conducted correctly because it helps us to understand and possibly even solve existing or possible problems in the world. This could be anything from social issues to medical breakthroughs. Governments carry out research all of the time in order to come to conclusions about policies and strategies. They will often choose experts in the particular field to go out and carry out in-depth research to help them out. Without this research and knowledge, it would be difficult to make a change in the world. It would also mean that changes wouldn't be fully considered which could result in bigger problems in the long run. 3. What are the kinds of research? As emphasized by C. R. Kothari, the following are the different kinds of research: Basic Research deals with the formulation of theory; gathering knowledge for knowledge’s sake is ‘pure’ or ‘basic’ research; pure research is â€Å"research made without any idea of application to industrial matters but solely with the view of extending our knowledge of the Laws of Nature. † * Applied {action} Research focuses at finding a solution for immediate problem; helps in discovering a solution for some pressing practical problem; is the application of knowledge from one or more natural scientific fields [pure research] to solving practical problems Descriptive/ex post facto research includes survey facts finding inquires it focuses on two aspects: {a}What has happened? {b}What is happening? * Correlational research attempts to discover or establish the existence of a relationship/ interdependence between two or more aspects of a situation. * Explanatory research attempts to clarify why and how there is a relationship between two or more aspects or a phenomenon. Exploratory research is undertaken to explore an area where a little is known or to investigate the possibilities of undertaking a particular research study {feasibility/ pilot study}. It is the development of hypothesis rather than their testing. Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies Historical research is the type of research that examines past events or combinations of events to arrive at an account of what has happened in the past. * Experimental research is defined essentially as research in which the causal (independent) variable(s) can be manipulated in order to change an effect Because of this element of manipulation, researchers in using experimental methods are expected to maintain a good degree of control throughout the period of the study to establish with confidence that cause and effect occurred. (Dr. Anthony G. Picciano) * Constructive research is mainly done by many technological corporates in order to find new/alternative solutions to any particular crisis or problems. For example-renewable energy research or development of the capacity of optical fiber may fall into this category of research. * Empirical research is very impressive observational type of research, where one observes or test on real-life data or analysis the pattern of some specific events in order to identify the nature or the class of trend that specific phenomenon maintains. Based on the test result, researchers try to draw lines in order to predict the result of that type of incidents with certain level of confidence. 4. What are the characteristics of research? According to Ranjit Kumar, the following are the characteristics of research: * Empirical. Research is based on direct experience or observation by the researcher. * Logical. Research is based on valid procedures and principles. * Cyclical. Research is a cyclical process because it starts with a problem and ends with a problem. Analytical. Research utilizes proven analytical procedures in gathering the data, whether historical, descriptive, experimental and case study. * Critical. Research exhibits careful and precise judgment. * Methodical. Research is conducted in a methodical manner without bias using systematic method and procedures. * Replicability. The research design and procedures are replicated or repeated to enable the researcher to arrive at valid and conclusive results.